(*Latin for "expert source for media," of course!)
Leff & Associates’ Peritus* media training process helps your executives become comfortable in conducting interviews, working with the media, and in effectively delivering key messages.
Confidence Building: The session will build confidence, helping your executives deliver messages clearly, concisely and with impact.
Customized: We will customize the session based on the participant’s experience and comfort level.
Challenging: The workshop will provide more than just information. This interactive session uses hand-on techniques that will challenge your spokesperson to think about their media interactions in new ways.
Our Program
How The Media Works - An overview of the structure of media, focusing on the dynamics that drive news.
Conducting An Effective Interview
Preparation: Tips for making the interview successful
Making Your Interviews Effective - We'll show your spokesperson how to control their inteviews and get your key messages across.
Special Types of Interviews - We'll show you how to conduct interviews with specific types of media (print, radio, television)
Crisis Communications - Our crisis communications module trains companies and spokespersons to handle negative situations.
Interactive Role Play - During our sessions, spokespersons engage in mock interviews with print and/or broadcast "reporters." Role-playing sessions include a variety of interviews covering topics relevant to your company.
