Atlanta companies and public relations professionals can keep up with the extensive changes in Atlanta Media by subscribing to Leff’s Atlanta Media(www.leffsatlantamedia.com). Leff’s Atlanta Media offers Atlanta companies the most up-to-date information on Atlanta media.The site is designed to help companies work more effectively with the local press.The Web site includes all the information needed for a company to effectively deliver information on events, products or important issues to the city’s many media outlets, plus a comprehensive directory of media, media relations guidelines and other resources. Features included in Leff’s Atlanta Media: ·The ability to search by name of reporter (first and/or last) ·Searches can be downloaded to Excel spreadsheets ·Media lists can be downloaded to your PDA, making media lists completely mobile ·Search by more than 20 beats, from A to T (advertising to travel) ·Printing:Search results can be printed in their entirety, including name, title, publication, phone, fax, email and address.Subscribers can also print mailing labels and mail merge documents through their downloaded Excel spreadsheets.
Leff’s Atlanta Media also recently expanded its services with the addition of a new freelancer section to its database of Atlanta media. Subscribers will now be able to find information for freelance writers and photographers for local and national publications including the Atlanta Journal-Constitution, Newsweek, Atlanta magazine, Atlanta Now, Pink, Women’s Wear Daily and many more.
The new Freelancer section includes both journalist and corporate freelancers.Freelancers can quickly and easily input their contact information and publications they work for into the database by visiting www.leffsatlantamedia.com and clicking on “Freelancer Sign-Up” in the main navigation menu. Your subscription also includes exclusive access to the Leff’s Atlanta Media Blog, covering moves and changes at Atlanta media outlets, new publications, and other media news. Key to the directory section is the accuracy of the information.In maintaining the database, editor Mitch Leff visits reporters, editors and producers in their newsrooms, peruses newspapers and magazines and makes constant phone calls to verify and update the information. Highlights ·The directory includes more than 1,100 contacts, covering reporters, editors and producers in television, radio, newspapers, magazines, ethnic niche publications and online media outlets. ·The online format was designed to allow media information to be updated regularly. ·Subscribers receive a monthly email highlighting significant additions and changes. ·Users can download searches to an Excel spreadsheet, which can then be printed or downloaded to personal digital assistants (PDAs).The can also be edited, sorted or categorized as desired.Users can also add their own notes to specific reporters. Subscribers include public relations and marketing professionals at agencies and corporations, small business owners interested in marketing their products and services, and community organizations and religious groups.Leff edited the Cohn & Wolfe Atlanta Media Guide for several years and for almost 20 years he has provided media relations services to clients in Atlanta and around the nation. The online components of Leff’s Atlanta Media were developed by Atlanta’s Schroder Public Relations (http://www.schroderpr.com), a full service public relations firm with a digital studio specializing in web site design, video and book publishing.Schroder handled all design and implementation of the new Web site.
Ordering by Check: To order your subscription, send a check for payable to "Leff & Associates" in the amount of $149 for Leff's Atlanta Media to: Leff & Associates, 2646 Danforth Lane, Decatur, GA 30033. Include your Name, Company, Mailing Address, Phone and E-mail. Subscribe to both Leff's Atlanta Media and Mitch's Media Match for $280.
